Thank you for your interest in our online store. The protection of your privacy is very important to us. Below we inform you in detail about how we handle your data.
Access data and hosting
You can visit our websites without providing any personal information. Each time you access a website, the web server only automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access.
This access data is evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. In accordance with Art. 6 para. 1 p. 1 lit. f DSGVO, this serves to protect our legitimate interests in the correct presentation of our offer, which outweigh our interests in the context of a balancing of interests. All access data is deleted no later than seven days after the end of your visit to the site.
Hosting services provided by a third party provider
As part of processing on our behalf, a third-party provider provides hosting and website presentation services for us. This serves to protect our legitimate interests in the correct presentation of our offer, which outweigh our interests in the context of a balancing of interests. All data collected in the course of using this website or in forms provided for this purpose in the online store as described below are processed on its servers. Processing on other servers only takes place within the framework explained here.
This service provider is located within a country of the European Union or the European Economic Area.
Content Delivery Networks - CloudFront
Data collection and use for contract processing and when opening a customer account
We collect personal data when you voluntarily provide it to us in the context of your order, when contacting us (e.g. via contact form or e-mail) or when opening a customer account. Mandatory fields are marked as such, because in these cases we need the data to process the contract, or to process your contact or opening a customer account and without their information you can not complete the order and / or the account opening, or send the contact. Which data is collected can be seen from the respective input forms. We use the data provided by you in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO for contract processing and processing your requests. After complete processing of the contract or deletion of your customer account, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement. The deletion of your customer account is possible at any time and can be done by sending a message to us via the contact details mentioned in the imprint.
Data transfer for contract fulfillment
Use of data for postal advertising and your right to object
In addition, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g. to send you interesting offers and information about our products by mail. This serves to protect our legitimate interests in an advertising approach to our customers, which outweigh our interests in the context of a balancing of interests pursuant to Art. 6 para. 1 p. 1 lit. f DSGVO. In this context, your personal data may be processed and used by Schuhe Lüke GmbH for promotional purposes, for the purpose of investigating your purchasing preferences and sending you advertising and/or direct marketing materials based on purchases you have already made, or when using your personal data to send you birthday mailings when you provide your date of birth when registering for the newsletter.
Collection of personal data when visiting our website
During the mere informational use of our website, i.e. if you do not register or otherwise transmit information to us, we only collect such data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you reached the page
- Browser used
- Operating system used
- IP address used
The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively should concrete indications point to illegal use.
Use of PayPal
Data use for payment processing, credit assessment and scoring when selecting PayPal Plus purchase on account
If you choose the payment method "purchase on account" of the PayPal service "PayPal Plus" (www.paypal.com), you will be asked during the ordering process to consent to the transmission of the data required for the processing of the payment and an identity and credit check to PayPal pursuant to Art. 6 para. 1 p. 1 lit. a DSGVO. If you give your consent, this data will be transmitted to PayPal. For the purpose of its own identity and credit assessment, PayPal or partner companies commissioned by PayPal transmit data to credit agencies and receive information from them as well as, if applicable, creditworthiness information based on mathematical-statistical procedures, the calculation of which includes, among other things, address data. Detailed information on this and on the credit agencies used can be found in PayPal's data protection information.
The information received about the statistical probability of non-payment is used by PayPal for a weighed decision on the establishment, implementation or termination of the contractual relationship.
You can revoke your consent to PayPal at any time. However, PayPal may still be entitled to process, use and transfer your personal data, provided that this is necessary for the contractual payment processing or is legally required or ordered by a court or an authority.
Use of Unzer (purchase on account & direct debit)
All Unzer transactions are subject to the Unzer data protection declaration of payolution GmbH. You can find this at https://payment.payolution.com/payolution-payment/infoport/dataprivacydeclaration?channelId=schuheluecke-invoic
Data use for payment processing, credit assessment and scoring when selecting Unzer purchase on account
If you choose the payment method "purchase on account" or "direct debit" of the payment provider "Unzer" (www.payolution.com), you will be asked in the ordering process to consent to the transmission of the data required for the processing of the payment and an identity and credit check to payolution GmbH in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO. If you give your consent, this data will be transmitted to Unzer (www.payolution.com). For the purpose of its own identity and credit assessment, Unzer transmits data to partner companies commissioned by Unzer to credit agencies and receives from them information and, if necessary, creditworthiness information on the basis of mathematical-statistical methods, in the calculation of which, among other things, address data is included. Detailed information on this and on the credit agencies used can be found in the data protection information of payolution GmbH.
The information received about the statistical probability of a payment default is used by Unzer for a weighed decision about the establishment, implementation or termination of the contractual relationship.
You may revoke your consent to Unzer at any time. However, Unzer may still be entitled to process, use and transfer your personal data if this is necessary for the contractual processing of payments or is legally required or ordered by a court or authority.
Use of Amazon Payments
We use the Amazon Payments payment service of Amazon Payments Europe s.c.a. (38 avenue John F. Kennedy, L-1855 Luxembourg; "Amazon Payments") on our website.
The data processing serves the purpose of being able to offer you payment via the Amazon Payments payment service.
In order to integrate this payment service, it is necessary for Amazon Payments to collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you call up the website. Cookies may also be used for this purpose. The cookies enable the recognition of your browser.
With the selection and use of "Amazon Payments", the data required for payment processing is transmitted to Amazon Payments in order to be able to fulfill the contract with you with the selected payment method. This processing is based on Art. 6 para. 1 lit. b DSGVO.
Shopware eCommerce Software
Our webshop is a Shopware eCommerce solution. Shopware stores cookies in your browser to ensure the basic functions of the store. Cookies are used, for example, to enable shopping cart content, login status and also CSRF protection. Without having cookies allowed in the browser, Shopware cannot be used. Shopware only stores IDs in your browser, the assignment to the respective information is done in the application area.
Based on the session cookie, Shopware decides whether you have an active shopping cart and whether you are logged in. It therefore serves as identification between your browser and the server. No other information is stored in the browser except for the session ID. The handling of session cookies is controlled on the server side via PHP and is independent of Shopware.
In addition, Shopware generates an individual CSRF cookie when you visit the store, so that you can operate the individual areas of the store.
In addition, an SLT cookie is set, which allows us to recognize you when you return to our online store, even if the session has already expired. The SLT cookie can be deactivated in the basic settings of your browser.
The browser's Local Storage also stores the "recently viewed items" information.
You can find more information about Shopware here:
shopware AG, Ebbinghoff 10, 48624 Schöppingen, Germany, Phone: +49 (0) 2555 92885-0, Fax: +49 (0) 2555 92885-99
Cookies and web analysis
In order to make the visit to our website attractive and to enable the use of certain functions, to display suitable products or for market research, we use so-called cookies on various pages. This serves to protect our legitimate interests in an optimized presentation of our offer, which prevail in the context of a balancing of interests, in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO. Cookies are small text files that are automatically stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and allow us to recognize your browser the next time you visit (persistent cookies). The duration of storage can be found in the overview in the cookie settings of your web browser. You can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. This can be found for each browser at the following links:
Not accepting cookies may limit the functionality of our website.
Cookie consent with Usercentrics
This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" Usercentrics Consent Management Platform of Usercentrics GmbH, Sendlinger Str. 7, 80331 Munich, Germany is displayed to users in the form of an interactive user interface when they access the page, on which consent for certain cookies and/or cookie-based applications can be given by ticking the appropriate box. By using this tool, all cookies/services requiring consent are only loaded if the respective user grants the corresponding consent by setting a check mark. This ensures that such cookies are only set on the respective user's end device if consent has been granted.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this context.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) f DSGVO on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Further legal basis for the processing is Art. 6 para. 1 lit. c DSGVO. As the responsible party, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Further information on the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.
E-mail advertising with registration for the Klaviyo newsletter
If you register for our newsletter, we use the data required for this purpose or separately provided by you to regularly send you our e-mail newsletter based on your consent pursuant to Art. 6 para. 1 p. 1 lit. a DSGVO.
Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.
If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the specified e-mail address and agree to receive the newsletter.
We use the so-called double opt-in procedure to ensure that the newsletter is sent with your consent. In the course of this, the potential recipient allows himself to be included in a distribution list. Subsequently, the user is given the opportunity to confirm the registration in a legally secure manner by means of a confirmation e-mail. Only if the confirmation is received, the address will be actively included in the distribution list. We use this data exclusively for sending the requested information and offers. The dispatch and registration of our e-mail newsletters is carried out by the technical service provider "Klaviyo", 225 Franklin St, Boston, MA 02110, USA (http://www.klaviyo.com/), to whom we pass on your data provided during the newsletter registration. This transfer takes place in accordance with Art. 6 (1) lit. f DSGVO and serves our legitimate interest in using a newsletter system that is effective in advertising, secure and user-friendly. Please note that your data is usually transferred to a Klaviyo server in the USA and stored there.
Klaviyo uses this information to send the newsletter on our behalf. Klaviyo does not use the data of our newsletter recipients to write to them itself or to pass it on to third parties.
To protect your data in the USA, we have a data processing agreement with Klaviyo in which Klaviyo undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection provisions and, in particular, not to pass it on to third parties.
E-mail newsletter without registration and your right of objection
We will use your e-mail address, irrespective of the execution of the contract, exclusively for our own advertising purposes for sending direct advertising for our own similar goods or services. If you do not agree to this, you can object to the use at any time. The objection can be declared by any means of communication, not only by e-mail. However, it must reach us in order to become effective. This will not incur any costs other than the transmission costs according to the prime rates. The contact details for exercising the objection can be found in the imprint; you can also use the corresponding link in the newsletter for this purpose. Your e-mail address will then be removed from the distribution list.
If we receive your e-mail address in connection with the sale of a product or service and you have not objected to this, we reserve the right, on the basis of Section 7 (3) of the German Unfair Competition Act (UWG), to regularly send you offers for similar products, such as those already purchased, from our range by e-mail. This serves to protect our legitimate interests in addressing our customers in an advertising manner, which are outweighed in the context of a balancing of interests.
You can object to this use of your e-mail address at any time by sending a message to the contact option described in this data protection declaration or via a link provided for this purpose in the advertising e-mail, without incurring any costs other than the transmission costs according to the basic rates.
Contact e-mail address: email@example.com
Sending evaluation requests by e-mail
Postal advertising and your right to object
The advertising mailings are provided by a service provider as part of processing on our behalf.
Use of Google (Universal) Analytics for web analysis
For website analysis, this website uses Google (Universal) Analytics, a web analytics service provided by Google LLC (www.google.de). This serves to protect our legitimate interests in an optimized presentation of our offer, which prevail in the context of a balancing of interests, in accordance with Art. 6 (1) p. 1 lit. f DSGVO. Google (Universal) Analytics uses methods that enable an analysis of your use of the website, such as cookies. The automatically collected information about your use of this website is usually transferred to a Google server in the USA and stored there. By activating IP anonymization on this website, the IP address is shortened before transmission within the Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The anonymized IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. After the end of the purpose and the end of the use of Google Analytics by us, the data collected in this context will be deleted. Google LLC has its headquarters in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. Based on this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield.
You can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
As an alternative to the browser plugin, you can click this link to prevent the collection by Google Analytics on this website in the future. This will place an opt-out cookie on your terminal device. If you delete your cookies, you must click the link again.
For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. As a matter of principle, your IP address will not be merged with other data from Google. Data processing is carried out on the basis of an order processing agreement by Google.
Google Analytics (Dynamic) Remarketing
1. description, purpose and scope of data processing
Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g. cell phone) can also be displayed on another of your end devices (e.g. tablet or PC).
2. duration of storage, possibility of objection and elimination
If you have given your consent, Google will link your web and app browsing history with your Google account for this purpose. In this way, the same personalized advertising messages can be served on each end device on which you log in with your Google account.
To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad targeting.
You can permanently opt out of cross-device remarketing/targeting by disabling personalized advertising in your Google account; follow this link: https://adssettings.google.com/.
3. legal basis for data processing
The aggregation of the collected data in your Google account is based solely on your consent, which you can give or revoke at Google (Art. 6 (1) (a) DSGVO). In the case of data collection processes that are not merged in your Google Account (e.g. because you do not have a Google Account or have objected to the merging), the collection of the data is based on Art. 6 (1) lit. f DSGVO. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.
4. information of the third-party provider
Facebook Pixel, Facebook Custom Audiences and Facebook Conversion
Within our online offer, the so-called "Facebook Pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used.
With the help of the Facebook pixel, it is possible for Facebook, on the one hand, to determine you as a visitor to our online offer as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. With the help of the Facebook pixel, we can further track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
The processing of data by Facebook takes place within the framework of Facebook's data usage policy. Accordingly, general information on the display of Facebook ads, in the data use policy of Facebook. Specific information and details about the Facebook Pixel and how it works can be found in Facebook's help section.
The use of the Facebook Pixel as well as the storage of "conversion cookies" is based on Art. 6 (1) lit. a DSGVO.
Our presence on social networks and platforms serves a better, active communication with our customers and interested parties. We provide information there about our products and ongoing special promotions.
When visiting our online presences on social media, your data may be automatically collected and stored for market research and advertising purposes. So-called usage profiles are created from this data using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used on your terminal device for this purpose. In these cookies, the visitor behavior and the interests of the users are stored. This serves according to Art. 6 para. 1 lit. f. DSGVO to protect our legitimate interests in an optimized presentation of our offer and effective communication with customers and interested parties, which prevail in the context of a balancing of interests. If you are asked by the respective social media platform operators for consent (agreement) to the data processing, e.g. by means of a checkbox, the legal basis for the data processing is Art. 6 (1) lit. a DSGVO.
Insofar as the aforementioned social media platforms have their headquarters in the USA, the following applies: For the USA, there is an adequacy decision of the European Commission. This goes back to the EU-US Privacy Shield. A current certificate for the respective company can be viewed here.
For detailed information on the processing and use of data by the providers on their sites, as well as a contact option and your rights and setting options in this regard to protect your privacy, in particular objection options (opt-out), please refer to the privacy notices of the providers linked below. If you still require assistance in this regard, you can contact us.
Option to object (opt-out):
Google AdWords Conversion Tracking
This website uses Google AdWords conversion tracking. The conversion tracking cookie is set when a user clicks on an ad placed by Google. These cookies lose their validity after 30 days and are not used for personal identification. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. Users who do not wish to participate in the tracking can deactivate the Google conversion tracking cookie via their internet browser under user settings. These users will not be included in the conversion tracking statistics.
Contact options and your rights
As a data subject, you have the following rights:
Pursuant to Art. 15 DSGVO, the right to request information about your personal data processed by us to the extent specified therein;
pursuant to Art. 16 DSGVO, the right to request without undue delay the correction of inaccurate or completion of your personal data stored by us;
in accordance with Art. 17 DSGVO, the right to request the deletion of your personal data stored by us, unless further processing is necessary
- for the exercise of the right to freedom of expression and information;
- for the fulfillment of a legal obligation;
- for reasons of public interest; or
- for the assertion, exercise or defense of legal claims;
in accordance with Art. 18 DSGVO, the right to request the restriction of the processing of your personal data, insofar as
- the accuracy of the data is disputed by you;
- the processing is unlawful, but you object to its erasure;
- we no longer need the data, but you require it for the assertion, exercise or defense of legal claims; or
- you have objected to the processing in accordance with Art. 21 DSGVO;
pursuant to Art. 20 DSGVO, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transferred to another controller;
pursuant to Art. 77 DSGVO, the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.
If you have any questions about the collection, processing or use of your personal data, for information, correction, blocking or deletion of data, as well as revocation of consents granted or objection to a particular use of data, please contact us directly using the contact details in our imprint or write to us at firstname.lastname@example.org.
Data protection officer
Contact details of the data protection officer
You can contact the company data protection officer(s) of the data controller at
can be reached.
Responsible data protection supervisory authority
The State Commissioner for Data Protection and Freedom of Information
P.O. Box 10 29 32
Right of objection
Insofar as we process personal data as explained above in order to protect our legitimate interests that prevail in the context of a balancing of interests, you may object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you will only have the right to object if there are grounds arising from your particular situation. After exercising your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
This does not apply if the processing is for direct marketing purposes.
Then we will not further process your personal data for this purpose.